DEI Research | Substack

Marketing and Sales

Research on Marketing, Sales, and Brand Management

New research concludes that TV ad spending has a positive ROI only in rare cases and even then not by much

Feb 4, 2022

New research presents a useful model to understand how consumers combine different attributes to judge the authenticity of products and services

Jun 21, 2021

First-of-its-kind research examines variable compensation plans and their often-ignored health impact on sales professionals

Jun 1, 2021

Since the VW Beatle, "ugly" products have a long history in marketing, but food has been the exception — until now

May 20, 2021

New research highlights how personal biases impact marketing decisions and what can be done to minimize this unwanted effect

May 8, 2021

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