Marketing and Sales

Research on Marketing, Sales, and Brand Management

New research concludes that TV ad spending has a positive ROI only in rare cases and even then not by much
New research presents a useful model to understand how consumers combine different attributes to judge the authenticity of products and services
First-of-its-kind research examines variable compensation plans and their often-ignored health impact on sales professionals
Since the VW Beatle, "ugly" products have a long history in marketing, but food has been the exception — until now
New research highlights how personal biases impact marketing decisions and what can be done to minimize this unwanted effect