A new report by polling firm Ipsos MORI highlights that most people cannot correctly identify the actions that can take to limit their carbon footprint, according to an international survey of more than 21,000 people across almost 30 countries. Yet, most of these same respondents believe that they know which actions are best to help tackle climate change. As a recent summary of the report in the FT noted:

Across all countries, the average person who took part in the survey almost consistently ranked an avoidance of tumble dryers and a switch to low-energy lightbulbs as more effective ways to reduce individual emissions — rather than not owning a car or choosing a plant-based diet. In reality, an individual using less carbon-intensive forms of travel, instead of driving a car, could prevent an average of 2.4 tonnes of carbon dioxide equivalent from being released into the atmosphere each year in a developed country. Air drying clothes would save just 0.2 tonnes of carbon emissions a year per person.