Jun 13, 2021 • 12M

A conversation on the ROI of television advertising

Featuring Brad Shapiro, Associate Professor of Marketing and True North Faculty Scholar, Chicago Booth School of Business

Upgrade to listen
Below are conversations with the authors of the selected research items featured in the DEI Monthly.
Episode details

DEI Monthly presents brief conversations with the authors of the most-viewed posts featured in the newsletter.

In this episode, I speak with Brad Shapiro, Ph.D. about his research into the return on investment of television advertising.

The research summary is linked below.

The DEI Monthly
Is TV ad spending worth it? Probably not
In 2019, advertisers in the U.S. spent over $66B in commercials, so it would be safe to assume that this huge investment yielded a positive result to the ad buyers. This assumption is wrong, says new research from Anna Tuchman (Kellogg), Bradley Shapiro…
Read more

Listen to this episode with a 7-day free trial

Subscribe to DEI Research to listen to this episode and get 7 days of free access to the full post archives.